Great Science Will Fuel the Next Blockbuster Functional Beverage Products

Industry analysts have been predicting that beverages will be the next frontier in delivering benefits traditionally reserved for supplements. What’s been lacking, however, are ingredients that are backed by solid clinical science that don’t affect organoleptics and are easy to formulate. All that is changing now. New neutral tasting, water dispersible ingredients – with gold-standard clinical scientific support – are coming onto the market.

This webinar will focus on a series of ingredients that can be used – today – in functional beverages that deliver hot benefits like cognitive support, joint health, muscle gain, recovery, weight loss and more.

Learning Objectives:

• New technology is making traditional functional ingredients available for beverage applications that have never been available before
• Clinically-backed, branded ingredients will differentiate your products
• More creativity for the formulator is available than ever before today

Speakers:



Steve Fink, Vice President, Marketing

Steve Fink oversees new product launch efforts, branding and promotional initiatives, and works closely with PLT customers in developing concepts for their consumer products. Prior to joining PLT, Steve was the Global Marketing Business Manager for Ajinomoto North America’s amino acid and retail sports supplements portfolios, and prior to that enjoyed an early career as an intellectual property attorney.

 

 

Dr. Jeremy Appleton, ND, Director of Medical and Scientific Affairs

Jeremy Appleton is the Director of Medical and Scientific Affairs. As a licensed naturopathic doctor with an extensive background in natural medicine and education, Dr. Jeremy Appleton brings relevant experience driving new product ideation and development, business development, and education for natural products and ingredients to PLT.