What Will Win When We Go Back To The Gym? Webinar

Consumers want more from active/sports nutrition products

After more than a year away from the gym, consumers are different. They are coming back with different concepts of what they want from their workouts and what they will need from active/sports nutrition products. Gymgoers will always want measurable, tangible results – and products with great clinical science that build trust. But now, the gym is increasingly seen as part of self-care and wellness support. This will mean re-thinking some active/sports nutrition products. Convenience will be more important than ever. Ideas like ‘a sense of balance’, ‘enhanced focus’, lower stress’ and ‘more energy during the day’ will all become part of a growing wish list.

This webinar will review some of the trends in the market PLT is seeing right now for product concepts that meet the needs of the moment. We’ll also cover a series of ingredients that might fit into your product development efforts right now.